Tilda Dunn



I grew up in South East London not exactly surrounded by wildlife, but through a childhood spent watching nature documentaries I grew to love the natural world. This brought me to studying zoology in the beautiful Cornish town of Falmouth. It was through this experience that I realised conservation is so much more than cool animals and beautiful landscapes, but needs people and human behaviour at the heart of it to make a difference. I completed my masters in conservation science in October 2018, writing my thesis on the behavioural impacts of the very same thing that inspired me as a child – nature documentaries. Since graduating, I’ve been working on a number of different projects evaluating behaviour change interventions for conservation.


I’m interested in what the drivers of pro-environmental behaviours are and how we can encourage individual’s environmental actions. My ambition is to use behaviour change interventions as a way to solve a range of conservation problems, whether that be wildlife trade, plastic consumption or sustainable fashion. Although my research is focused on behaviours at the individual level, I would like to better understand how we can use these findings for wider applications, such as decision making in policy, outreach work or activism.  


  1. Working with Muslim communities to reduce illegal wildlife trade in Sumatra
    Partners: Alliance of Religion and Conservation, WWF Indonesia, Yapeka and Indonesia National University’s Centre for Islamic Studies.

TildaSummary: This project aims to evaluate a new approach to stemming the illegal wildlife trade in Muslim communities in Sumatra, which uses awareness raising of the first Islamic edict prohibiting wildlife trade. The evaluation uses a matched pairs design to compare treatment and comparison villages across our study site and employs the Theory of Planned Behaviour model of behaviour change.


  1. An evaluation of the cause and extent of giraffe use and trade across Africa

Partners: San Diego Zoo Global

Summary: During the giraffe conservation science symposium in May 2018, the use and trade of giraffes was identified as a key area necessary for further study and development. My research aims to fill this knowledge gap by synthesizing evidence on the extent and causes of giraffe use and trade across Africa. I will use a systematic literature review and questionnaires with experts to determine the current status of the use and trade of giraffes.

  1. Wildeverse: Measuring the impact of online gaming on pro-environmental behaviours

Partners: Internet of Elephants, National Geographic Society

Summary: Conservation gaming is an emerging medium with the potential to be a high impact and scalable resource for engagement. In particular, gaming targets player’s motivations for preforming tasks and boasts a large and global audience. This project aims to provide experimental insight to the impacts of video game interventions for conservation engagement. We will use a dosage response technique to measure individual’s time spent playing on their performance of environmental behaviours.



  • 2017-2018: Imperial College London, MSc Conservation Science

Thesis title : Assessing the impact of Blue Planet 2 on pro-environmental behaviours towards plastic use.

  • 2012-2015: University of Exeter, BSc Zoology

Dissertation title : Assessing the ecological factors affecting green and loggerhead sea turtle nest predation in North Cyprus.


Work experience

  • 2018-Present: Imperial College London Centre for Environmental Policy, Research assistant
  • 2015-2016: Marine Stewardship Council, UK Outreach Intern
  • 2016-2017: Marine Stewardship Council, UK Outreach Assistant
  • 2013-2015: North Cyprus Turtle Conservation Project, Volunteer and Team Leader


Surpervised by: Dr. Diogo Veríssimo, funding from National Geographic Society.