Evaluating the impact of a country wide mobile cinema screening The Elephant Queen on local attitudes towards African elephants, Loxodonta africana
Researcher name: Harry Fonseca Williams
Period: March 2021 – August 2022
This research is linked to The Elephant Queen Outreach Programme
Funder: Save The Elephants / Apple
Outline of research: Impact Assessment of a Mobile Cinema Screening The Elephant Queen to communities struggling with Human-Elephant Conflict across Kenya
Objectives:
- Identify changes to emotions towards elephants following viewing The Elephant Queen
- Identify whether impacts diffuse beyond those who view The Elephant Queen
- Identify HEC hotspots across Kenya in order to prioritise viewing locations
- Analyse how prevalence of Human-Elephant Conflict affects uptake of empathetic emotions towards elephants following viewing of The Elephant Queen
- Compare and contrast how changes in viewers differs between those suffering from agricultural Human-Elephant Conflict and those suffering from pastoral Human-Elephant Conflict
- Increase awareness of connectivity and willingness for locals to identify permanent corridors that can be protected for use by wildlife within their communities
Summary of planned activities:
Sep – Nov 2021 – Designing study, finalising logistics, carrying out workshop with all partner organisations from across Kenya
Nov – Dec 2021 – Study communities viewing The Elephant Queen in the Tsavo Ecosystem
Dec – Feb 2022 – Study communities viewing The Elephant Queen in the Amboseli Ecosystem
Feb – April 2022 – Conduct follow-up study in the Tsavo/Amboseli Ecosystems
May – July 2022 - Study communities viewing The Elephant Queen in the Samburu Ecosystem
Aug – Sep 2022 - Conduct follow-up study in the Samburu Ecosystem
(Planned) Project outputs:
- Identification of HEC hotspots Kenya wide and communities most likely to be struggling from conflict
- Ascertain ways in which future campaigns could improve upon this outreach activity and study
- Provide a solid foundation from which to apply for further funding to take TEQ around areas not covered by this route
- Gain a better understanding of the effect of natural history film viewing on audiences’ attitude towards a given topic and how this may change over time
- Establish the mechanism by which changes to knowledge and attitudes resulting from natural history viewing diffuses beyond viewers
- Increase awareness of connectivity and willingness for locals to identify permanent corridors that can be protected for use by wildlife within their communities